The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

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Bibliographic Details
Main Authors: Burtenshaw, Ken (Author), Mahon, Nik (Author), Barfoot, Caroline (Author)
Format: Book
Language:English
Published: Lausanne ; London : AVA Pub. SA , [2011]
Edition:Second edition.
Series:AVA academia.
Subjects:

MARC

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100 1 |a Burtenshaw, Ken,  |e author.  |9 1091564 
245 1 4 |a The fundamentals of creative advertising /  |c Ken Burtenshaw, Nik Mahon, Caroline Barfoot. 
250 |a Second edition. 
264 1 |a Lausanne ;  |a London :  |b AVA Pub. SA ,  |c [2011] 
264 2 |a Lausanne ;  |a London :  |b Thames & Hudson 
264 4 |c ©2011 
300 |a 183 pages :  |b illustrations (chiefly colour) ;  |c 23 cm. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a AVA academia 
500 |a "An AVA book"--P. 2. 
500 |a Text on inside covers. 
504 |a Includes bibliographical references and index. 
588 |a Machine converted from AACR2 source record. 
650 0 |a Advertising.  |9 313421 
650 0 |a Advertising campaigns.  |9 313450 
650 0 |a Commercial art  |9 315714 
700 1 |a Mahon, Nik,  |e author.  |9 1079766 
700 1 |a Barfoot, Caroline,  |e author.  |9 1091565 
830 0 |a AVA academia.  |9 1056409 
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