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|z 1405158395
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|z 9781405158398
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|b W37 2009
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|a 659.130688
|2 22
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| 100 |
1 |
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|a Warner, Charles,
|d 1932-
|e author.
|9 1092957
|
| 245 |
1 |
0 |
|a Media selling :
|b television, print, Internet, radio /
|c Charles Warner.
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| 250 |
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|a Fourth edition.
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| 264 |
|
1 |
|a Chichester, West Sussex, United Kingdom ;
|a Malden, MA :
|b Wiley-Blackwell,
|c 2009.
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| 300 |
|
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|a 1 online resource (1,198 pages) :
|b illustrations, map
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The marketing/media ecology / Charles Warner -- Selling : assumptions, approaches, and types of selling / Charles Warner -- Sales ethics / Charles Warner -- The AESKOPP system of selling / Charles Warner -- Attitude and goal setting / Charles Warner -- Emotional intelligence / Charles Warner -- Skills : effective communication, effective listening and understanding people / Charles Warner -- Skills : influence and creating value / Charles Warner -- Skills : prospecting and identifying problems / Charles Warner -- Skills : generating solutions, proposals, and presentations / Charles Warner -- Skills : presenting / Charles Warner -- Skills : negotiating and closing / Charles Warner -- Skills : servicing / Charles Warner -- Business and finance / William Redpath -- Marketing / Tim Larson and Ken Foster -- Media research / Roger Baron -- Advertising / Charles Warner -- Television / J. William Grimes and Ron Steiner -- Newspapers / Thomas J. Stultz -- The Internet / Vincent Thompson and Paul Talbot -- Radio / Paul Talbot -- Magazines / Phil Frank -- Media comparisons : advantages and disadvantages / Charles Warner -- Opportunities, organization, and time management / Charles Warner.
|
| 588 |
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Selling
|x Broadcast advertising
|9 332329
|
| 650 |
|
0 |
|a Advertising, Newspaper.
|9 313443
|
| 650 |
|
0 |
|a Internet advertising
|9 328286
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| 650 |
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0 |
|a Advertising, Magazine.
|9 313442
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| 650 |
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0 |
|a Advertising, Outdoor.
|9 313444
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| 776 |
0 |
8 |
|i Print version:
|a Warner, Charles.
|t Media selling : television, print, Internet, radio.
|d Chichester, West Sussex, United Kingdom : Wiley-Blackwell, 2009
|h xv, 600 pages ; 25 cm
|z 9781405158398
|w (OCoLC)ocn298669019
|
| 856 |
4 |
0 |
|z Click here to view this book
|u http://ebookcentral.proquest.com/lib/AUT/detail.action?docID=819425
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|a .b12373175
|b 16-07-20
|c 28-10-15
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|a ebook
|b 16-07-20
|c m
|d z
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|f eng
|g enk
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