APA (7th ed.) Citation

Blythe, J. (2009). Key concepts in marketing: Jim Blythe. SAGE.

Chicago Style (17th ed.) Citation

Blythe, Jim. Key Concepts in Marketing: Jim Blythe. Los Angeles, Calif. ; London: SAGE, 2009.

MLA (8th ed.) Citation

Blythe, Jim. Key Concepts in Marketing: Jim Blythe. SAGE, 2009.

Warning: These citations may not always be 100% accurate.