Handbook of marketing and finance /

Handbook of marketing and finance / edited by Shankar Ganesan.

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Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Ganesan, Shankar (Editor)
Format: Ebook
Language:English
Published: Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, [2012]
Subjects:
Marketing > Handbooks, manuals, etc.
Finance > Handbooks, manuals, etc.
Online Access:Click here to view this book
Table of Contents:
  • pt. 1. Metrics and methods
  • pt. 2. Creating, communicating, delivering, and sustaining value and firm performance
  • pt. 3. Marketing actions and value destruction.
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Online

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