The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2014.
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| Edition: | Fifth edition. |
| Series: | Routledge communication series.
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| Subjects: |
Table of Contents:
- Introduction to persuasion
- Historical and ethical foundations
- Attitudes : definition and structure
- The power of our passions : theory and research on strong attitudes
- Attitudes : functions and consequences
- Attitude measurement
- Processing persuasive communications
- Who says it : source factors in persuasion
- Fundamentals of the message
- Emotional message appeals : fear and guilt
- Cognitive dissonance theory
- Interpersonal persuasion
- Advertising, marketing, and persuasion
- Health communication campaigns.