Revolutions from Grub Street : a history of magazine publishing in Britain / Howard Cox and Simon Mowatt.

"The book provides a unique historical overview of one of Britain's most successful creative industries, consumer magazines, from its seventeenth-century origins into the digital age. Based on extensive new research, it charts a series of revolutions that took place, in both printing techn...

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Bibliographic Details
Main Authors: Cox, Howard, 1954- (Author), Mowatt, Simon (Author)
Format: Book
Language:English
Published: Oxford ; New York : Oxford University Press, 2014.
Edition:First edition.
Subjects:

MARC

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100 1 |a Cox, Howard,  |d 1954-  |e author.  |9 415226 
245 1 0 |a Revolutions from Grub Street :  |b a history of magazine publishing in Britain /  |c Howard Cox and Simon Mowatt. 
250 |a First edition. 
264 1 |a Oxford ;  |a New York :  |b Oxford University Press,  |c 2014. 
264 4 |c ©2014 
300 |a xii, 263 pages 
336 |a text  |b txt  |2 rdacontent 
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347 |a text file  |b PDF 
504 |a Includes bibliographical references and index. 
505 0 |a 1. Creating the Market for Popular Magazines -- 2. Pioneers of the New Journalism Revolution -- 3. From Mass Periodicals to Mass Production -- 4. The Dominant Female -- 5. Monopoly, Power, and Politics -- 6. The Ministry of Magazines -- 7. The Competitive Landscape Transformed -- 8. Global Magazines and the Digital Age -- -- 
505 0 0 |g 1.  |t Creating the Market for Popular Magazines --  |t Grub Street Origins --  |t Towards the Penny Magazine --  |t Making the Penny Dreadful --  |t Developing a Magazine Business: Beeton and Cassell --  |t W.H. Smith and Railway Distribution --  |t Ned Hulton's Gamble -- --  |g 2.  |t Pioneers of the New Journalism Revolution --  |t Feeding the Popular Demand --  |t Growing a Publishing Portfolio --  |t George Newnes Launches Tit-Bits --  |t Technological Breakthroughs --  |t Developments in America --  |t Alfred Harmsworth's `Schemo Magnifico' --  |t Magazines as Big Business -- --  |g 3.  |t From Mass Periodicals to Mass Production --  |t Letterpress Giants --  |t Britain's Printing Unions --  |t Lines of Demarcation --  |t Newsprint Empires --  |t Amalgamated Press --  |t Harmsworth's Rivals --  |t Lord Northcliffe's Legacy -- --  |g 4.  |t The Dominant Female --  |t Fleet Street's Feminine Side --  |t The Emergence of Odhams Press --  |t Arrival of the Berry Brothers --  |t Consolidating Newnes and Pearson --  |t Hearst's National Magazine Company --  |t Contents note continued: Attracting the Modern Woman --  |t The Glamour of Gravure -- --  |g 5.  |t Monopoly, Power, and Politics --  |t Publishing on a War Footing --  |t Fears of a Press Monopoly --  |t Magazines in Austerity Britain --  |t Takeovers and Corporate Consolidation --  |t From Duopoly to Monopoly -- --  |g 6.  |t The Ministry of Magazines --  |t The IPC Behemoth --  |t Social Change and the Sunday Supplements --  |t Changing Leadership at IPC --  |t The McKinsey Reorganization --  |t Reed International --  |t A Challenge from Lithography --  |t The IPL Printing Crisis --  |t Innovation Problems at the Ministry --  |t Increasing Competition from Monthlies --  |t EMAP and Other New Competitors -- --  |g 7.  |t The Competitive Landscape Transformed --  |t A Decade of Change --  |t The Divestment of IPC's Printing Operations --  |t Ending the Closed Shop in Printing --  |t Computing Innovations in Magazine Publishing --  |t New Competitors from Europe --  |t EMAP's Entrepreneurial Strategy --  |t Intensifying Domestic Competition --  |t The Market-led Magazine --  |t Advent of Desktop Publishing --  |t Contents note continued: Towards the Digital Age -- --  |g 8.  |t Global Magazines and the Digital Age --  |t On the Cusp of a Revolution --  |t The Internet --  |t Transforming Distribution and Retail --  |t The BBC and DTP-driven Growth --  |t Lads' Mags to the Forefront --  |t The Global Magazine --  |t Envisioning a Media-Neutral Future --  |t The Dot-Com Bust --  |t Supermarkets and the Control of Distribution --  |t Retrenchment and Global Licensing Networks --  |t Virtual Magazines --  |t The Resilience of Consumer Magazines. 
520 |a "The book provides a unique historical overview of one of Britain's most successful creative industries, consumer magazines, from its seventeenth-century origins into the digital age. Based on extensive new research, it charts a series of revolutions that took place, in both printing technology and industrial organization, and the responses of Britain's leading magazine producers to these changes. "--Publisher's website. 
588 0 |a Print version record. 
650 0 |a Periodicals  |x Publishing  |z Great Britain  |x History. 
650 0 |a British periodicals  |x History  |9 665791 
700 1 |a Mowatt, Simon,  |e author.  |9 1048202 
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