The perception of quality : mapping product and service quality to consumer perceptions / George N. Kenyon, Kabir C. Sen.
"Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
Springer,
2015.
|
| Subjects: | |
| Online Access: | Springer eBooks |
Table of Contents:
- What is Quality?
- Creating a Competitive Advantage
- The Value Proposition
- The Philosophy of Quality
- The Perception Process
- The Aspects of Quality
- Organizational Dimensions of Quality
- Implementing Organizational Change
- Dimensions of Transformational Process Quality
- Process Improvement Methods and Tools
- The Dimensions of Supply Chain Quality
- Implementing Change in the Supply Chain
- The Dimensions of Product Quality
- Product Design and Commercialization
- The Dimensions of Service Quality
- Service System Design and Commercialization
- Integrating All the Components of Quality.