Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference / Elizabeth J. Wilson and William C. Black, editors ; Cindy Capello, proceedings coordinator.
"This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, internationa...
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| Format: | Ebook |
| Language: | English |
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Springer,
[2015]
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| Series: | Developments in marketing science : proceedings of the Academy of Marketing Science.
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| Online Access: | Springer eBooks |
Table of Contents:
- An Empirical Assessment of Educator and Practitioner Perceptions: Implications for Marketing Research Education / Ralph W. Giacobbe, Madhav N. Segal
- An Experiential Approach: A Mentoring Program to Promote Hands-On Experience in Professional Selling / Mary Ann Lederhaus, Sally A. Coltrin
- The Use of Journaling As a Learning Technique In Consumer Behavior Education / Nancy T. Frontczak
- Teaching Promotion and Integrated Marketing Communications / Kerri Acheson, Clyde Vollmers
- Perceptions of the Contribution of Femininity to the Performance of Traditionally Masculine Selling / Lucette B. Comer
- The Impact of Family Constellation Upon Salesperson-Customer Interaction: A Theoretical Application / David R. Rink
- Sales Ethics: Are There Gender-Related Differences In the Ranks of Potential Salespeople? / Thomas H. Stevenson, Charles D. Bodkin
- Characteristic Effects of Display Difficulty On Information Processing / Eloise Coupey
- Effects of Involvement, Visual Stimuli, and Verbal Imagery on Recall / John R. Henley, Lawrence B. Crowson
- Perceived Quality for a Symbolic Product: An Empirical Investigation / Linda S. Showers, Frederic F. Brunei, Vince E. Showers
- Theory Building from the Quantitative Analysis of Qualitative Information / William J. McDonald
- Fuzzy Logic and Marketing: A Simple Introduction / James Beckman
- Logical Empiricism: Assumptions, Language, Activities, Products, Goal, and Theory Creation / G. Tomas M. Hult
- Marketing Educational Services to Returning Adults / Oswald A. J. Mascarenhas, Mary A. Higby, Ann Gale
- Why Do Spectators Go to the Game? / Kirk L. Wakefield, George W. Stone
- Relationship Marketing and Services Advertising / Donna J. Hill, Nimish Gandhi
- Evaluating Shrinkage in the Retail Environment: Examples of Current Prescriptive Control Methods by Leading Ret Allers / Robert H. Luke
- The Influence of Consumer Religiosity and Religious Affiliation on Sunday Shopping / Judy A. Siguaw
- The Effects of Perceived Time Pressure on Relative Shopping Time and Expenditures / J. Duncan Herrington, Louis M. Capella
- Atmospheric Research: Past, Present and Future Directions / L. W. Turley, Ronald E. Milliman
- A Comparison of TV Ads Aimed At the General U.S. Market, The U.S. Hispanic Market, and the Mexican Market / H. Stanley Hart, Scott D. Roberts, Francisco Valderrey
- Comparing consumer preferences in two european countries: a partially-individualized conjoint analysis / Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Johann P. DuPreez
- Ethical Perceptions and Customer-Orientation of Taiwanese Automobile Sales Companies / Earl D. Honeycutt Jr., John B. Ford, C. P. Rao
- Consumer Preferences of Fast-Food Outlets in the U.S. and Canada: A Comparative Study / Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu
- An Evaluation of Alternative Segmentation Strategies in Standard Industrial Products Markets / C. P. Rao, Zhengyuan Wang, A. Ben Oumlil
- The Marketing Planning and Implementation Interface: Some Empirical Evidence / Hemant C. Sashittal, Clint Tankersley
- Economics, Intuition and Budgets: The Theory of Constraints Alternative / Paul Merenski
- Strategic and Tactical Curriculum Assessment: A Case Study in Development / Charles R. Duke, Richard M. Reese
- Awareness, Timing and Reasons for Choosing Marketing As a College Major / Charlene Pleger Bebko
- An Exploratory Investigation of Students’ Perceptions of Psychological Climate and Trust in Higher Education / Lou E. Pelton, David Strutton, Sheb L. True, R. Keith Tudor
- Finding TIMES in Household Technologies / Paul M. Lane, Carol Felker Kaufman
- Toward an explanatory model of retail crowding / J. Duncan Herrington, Louis M. Capella
- Market Segmentation By Contextual Meaning: An Application to the Market Supporting Physical Activity / Jason Grey-Lee, Kent L. Granzin, Janeen E. Olsen
- The Business of Entertainment Marketing Research: Predicting Composite Audience Profiles and Consumer Perceptions of Major Recording Artists / Larry E. Wacholtz
- Perceptions of Ethical Problems among Advertising Executives in Chile: a Replication of a U.S. Study / Mladen Koljatic, Francisca Rosene
- Manufacturing Executives’ Views of Competitive Challenges That Affect International Trade / Kimball P. Marshall
- Competition in Executive Education: A Global Marketing Perspective / Michael R. Czinkota, Johny K. Johansson
- Business Performance Outcomes of Service Quality: A Conceptual Model / Dayle Thorpe
- Kaisen: Development and Managerial Use of A Multiple-Item Measure of Employee Perceptions of Quality Improvement Efforts / Dennis L. Pedrick, Emin Babakus, Wayne C. Shannon, William R. Bowers
- An Exploratory Analysis of the Role of Gender in the Development of Buyer-Seller Relationships / David Bejou, Adrian Palmer
- Effects of Acculturation on Immigrant Consumers’ Perceptions of Advertisements / Durriya Z. Khairullah, Frances Gaither Tucker, Clint B. Tankersley
- The role of Public Relations Managers in Consumer PRODUCTS Companies in Great Britain, Ireland, France and Greece: A Comparison Study of Demographic Individual Characteristics and Job-Related Attitudes / George G. Panigyrakis
- The Role of Women in Television Advertising in Great Britain: A Content Analysis / Jeff Bickel, Ronald K. Taylor
- Another Look at Retail Diversification: Some Evidence and Some Contradictions / William W. Keep, Stanley C. Hollander, Roger J. Calantone
- Another Look at Retail Diversification: Some Evidence and Some Contradictions / James Reardon, Sanjay S. Mehta
- Effects of Realistic Job Information and Interviewer Affect on Retail Employee Turnover / B. Ramaseshan
- Total Quality Management and the Sales Organization: Integrating the New Business Philosophies / Stephen J. Miller, Greg W. Marshall, Jerry R. Goolsby, Raymond W. LaForge, Michael R. Williams
- Differentiating HMOs through Customer Retention Strategy: An Empirical Examination / Naveen Donthu, R. Edward Sibley
- Customer Satisfaction and Customer Retention: An Examination of Small Businesses and Their Banks in the UK / Christine T. Ennew, Martin R. Binks, Brian Chiplin
- Restaurant Service Failure and Recovery Analysis / K. Douglas Hoffman, Scott W. Kelley, Holly M. Rotalsky
- Automobile Recall Data Treatment: Trend Analysis and Purchase Impact / Timothy L. Wilson, Albert L. Page
- Turnover Intentions of Marketing Managers / James B. DeConinck, C. Dean Stilwell
- Using a Marketing Approach to Improve Congregational Worship / Sanjay S. Mehta, Gurinderjit B. Mehta
- Third Party Endorsement Via Evaluative Certification As a Method For Increasing Mail Survey Response Rates: A Field Experiment / Eldon Little, Raymond Hubbard
- Where, When and How to Teach Integrated Marketing Communications / Kerri Acheson
- Comparing Forecasting Behavior Between Industrial-Product Firms and Consumer-Product Firms / Paul A. Herbig, John Milewicz, Ken Day, James E. Golden
- Personal Stake As a Causal Determinant of Influence Tactics in Industrial Buying / Daniel H. McQuiston, Ronald D. Anderson
- The Influence of Business Concentration on Movement Away From Declining Markets: A Study of Ohio-Based Defense Firms / J. B. Arbaugh, Michael H. Morris, Donald L. Sexton
- The Natid Scale: Construction of a National Identity Scale for Application in International Marketing Research / Bruce Keillor, G. Tomas M. Hult, Emin Babakus
- Country-of-Origin and Technology Level Effects on Product Preferences: A Pilot Response Surface Investigation / Michael S. Minor, DeWayne Hodges
- A Methodological Assessment of Empirical Studies in Cross-Cultural Advertising / lnsik Jeong, Saeed Samiee
- Social Control in Marketing Channel Systems / Bruce Wrenn
- The Activation Process of Theory of Power: An Integrative Framework for Power in the Channels Setting / Kenneth W. H. Day
- Incentives and Welfare Implications of Recycling In the Reverse Channel of Distribution / Khalid M. Dubas, Alok Chakrabarti
- Enhancing Team Building and Presentation Skills: A Team Case Presentation Approach / Fred Hebein
- Recruitment Without Responsibility: The Problem of Sojourner Adaptation / Mary L. Joyce, Kathleen A. Krentler, David R. Lambert
- Grammatical Errors in Ad Copy: Effect on Attitude Towards the Ad and Recall / Helen Wesley, Ellen R. Foxman
- Popular Musicin Advertising: Does Popular Music In Advertising Influence Consumption Choices? / Kenneth D. Bahn
- A Preliminary Study of the Promotional Implications Associated With the Influence of Divergent Probability and Consequence Levels on Risky Consumer Decisions / David Strutton, Lou E. Pelton, Mohammed Y. A. Rawwas
- The Moderating Effects of Belief Strength, Involvement, and Self-Monitoring on the Role of Anticipatory Self-Evaluation in Consumer Purchase Motivation / Robert Underwood, M. Joseph Sirgy, J. S. Johar
- Hispanics at The High Arts: In Search of a Culturally Relevant Attendance Experience / Lucette B. Comer, J. A. F. Nicholls
- A Hybrid Conjoint Model With Iterative Response Scale Adjustment / Paul E. Green, Abba M. Krieger
- Number of Factors Obtained by Chance: A Simulation Study / James H. Barnes, Audhesh K. Paswan, Faye W. Gilbert
- Developing and Calibrating Logit Models for Large, Imbalanced Data: An Energy Conservation Program Targeting Application / M. Sami Khawaja, Jamshid C. Hosseini, Scott R. Robinson
- In the Shoes of The Customer / Jack van Minden
- Barriers to Entry Into Central and Eastern Europe / Ted Postma
- An Extended Conceptualization of Country-of-Origin Effects / Swinder Janda, C. P. Rao
- The Effect of Brand Prestige and Country of Manufacture on Consumers’ Brand Evaluation and Purchase Intention / Dong-Jin Lee, M. Joseph Sirgy
- A Study of Country-of-Origin Effects in Africa / Sadrudin A. Ahmed, Alain d’Astous, Cyrilla d’Almeida
- Post-Sale Field Service: Options, Costs, and a New Option / Robert S. Owen, Md. Abdul Mobin, John R. Grabner
- Americans’ Choice of Domestic Over Foreign Products: A Replication and Extension / Kent L. Granzin, Janeen E. Olsen
- An Exploration of Environmental Influences on Pricing Behaviour in South African Firms / Michael H. Morris, Derek Bromfield
- Excellence, Market Orientation, Some Aspects of Service Quality and Their Effect on Performance in Service Companies Propositions and a Model / Albert Caruana, Leyland F. Pitt
- A Managerial Approach to Mission Analysis / Nigel F. Piercy, Neil A. Morgan
- The Internal Status and Organisation of Marketing in Hungary and Poland / David Shipley, Graham Hooley, Jozsef Beracs, Krsysztof Fonfara, Krisztina Kolos, Tony Cox
- The Perceived Role of Ethics and Social Responsibility: A Scale Development / Anusorn Singhapakdi, Kumar C. Rallapalli, Kenneth L. Kraft, Scott J. Vitell
- Development of a Multi-Attribute Scale for Assessing Marketing Effectiveness / Douglas W. Vorhies, C. P. Rao
- Research Design Effects on the Reliability of Rating Scales in Marketing: An Update on Churchill and Peter / Elizabeth J. Wilson
- Eco-Marketing: A Waste Management Perspective / Donald A. Fuller, Daniel D. Butler
- Linking Environmentalism and Marketing Strategy: A Key to Sustainable Success / Héctor R. Lozada, Alma Mintu-Wimsatt
- Do External Factors Play an Antecedent Role To Market Orientation? / Susan Dobscha, John T. Mentzer, James E. Littlefield
- Ethnicity as a Promotional Tool: Retailing to Emerging Consumer Societies / Barry J. Babin, William R. Darden
- An Examination of Influences on Support for Free Trade and Nafta By Managers in the Environmental Services/Technology Industry / Elizabeth V. Reed, Janeen E. Olsen, Kent L. Granzin
- The Emergence of Global Trading Blocks: Will it Lead to Global Free Trade? / A. Ben Oumlil
- North American Free Trade Agreement (NAFTA): A Canadian Perspective / A. Tansu Barker
- 30 Years of Perceived Risk: Some Research Issues / V.-W. Mitchell
- Solving Optimisation Problems in Marketing Using Tabu Search / Nelson Stephens, Steve Hurley, Luiz Moutinho
- Hotel Reservation Systems -An Evaluation of Practices in British Hotels / Arthur Meidan, Hui-Lin Chiu
- Information Intensity and Marketing Effectiveness: A Conceptual Framework / Stephen W. Miller, Paul D. Boughton, Ping Yu
- The Impact of Environmental Heterogeneity on the Creation and Implementation of Distribution Channel Strategy / Darin W. White
- A Cross Functional Analysis of Performance Measures in Business Research / Carol C. Bienstock
- The Ethical Judgment of an Advertisement and its Effects / Penny M. Simpson, Gene Brown, Robert E. Widing II
- Gender and AD Effectiveness: The Role of Social Risk / Kevin Celuch, Rodger Singley, Mark Slama
- Women’s Role Stereotypes in Magazine ADS: A 25 Year Perspective - from Suburbia through the Feminine Mystique to Liberation / Jay D. Lindquist, Kimberly A. Steinfeldt, Joseph J. Belonax Jr.
- A Systematic Classification of Services to Gain Strategic Marketing Insights / Myra Mabel Perez-Rivera
- The Effects of Service Attributes on Perceived Risk Components: A Structural Model / Carol W. DeMoranville
- Bias in Consumer Expectations of Services: Implications for Customer Satisfaction Measures / Kenneth E. Clow, Srivatsa Seshadri
- The Quality Lens Model: A Marketing Tool For Improving Channel Relationships / Dennis N. Bristow, John C. Mowen, Ruth H. Krieger
- Relational Exchanges: A Theoretical Model of Negotiation / Christine Page
- Analytical Models of Competition and Coordination in Marketing Channels: A Qualitative Review / Kevin L. Webb
- Total Quality Management: A New Paradigm that should Enhance Marketing Education / Kevin M. Elliott
- Perceptions of Marketing Faculty Publication Outlets: Preliminary Findings / JoAnne S. Hopper, Thomas J. Lipscomb, Michael Cudd
- Changing Values and Lifestyle to Accommodate a Symbiotic View of Consumer Choice / Sandra Beckett, Toni McNutt, Kenneth D. Bahn
- The Effect of Consumership on Financial Satisfaction: Are “Good” Consumers More Satisfied? / Ronald D. Anderson, Donald H. Granbois, Dennis L. Rosen
- Effects of Product Involvement and Choice Context on The Use of Attitude-Based and Attribute-Based Decision Strategies / Gregory A. Rich
- Toward a Taxonomy of Varied Purchasing Behavior / Young I. Yang, Allen E. Smith
- Sales Control Systems: An Exploratory Study / Frank G. Bingham Jr., Charles J. Quigley
- The Influence of Salesperson Motivation and Role Perception: An Empirical Analysis / Keun S. Lee
- Replication of Sujan’s Attributional Analysis of Salespeople’s Motivation to Work Smarter Versus Harder / Harry A. Harmon, Gene Brown, Kevin L. Hammond.