Sport facility and event management / Thomas J. Aicher, Amanda L. Paule-Koba, Brianna L. Newland.
"Written with both the graduate and undergraduate student in mind, Sport Facility and Event Management focuses on the major components of both facility and event management planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real wor...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA :
Jones & Bartlett Learrning,
[2016]
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| Subjects: |
Table of Contents:
- 1. Introduction and History
- 2. Management Theory
- 3. Facility Design and Construction
- 4. Finance and Budgeting
- 5. Bidding and Planning for Different Events
- 6. Designing the Event Experience
- 7. Project Management and Event Implementation
- 8. Marketing the Facility and Events
- 9. Consumer Behavior
- 10. Sponsorship
- 11. Traditional Revenue Generation in Sport and Recreation
- 12. Customer Service
- 13. Risk Management
- 14. Measurement and Evaluation
- 15. Sustainability and Legacy.