Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.
Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing....
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Chichester :
Wiley,
[2002]
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| Subjects: | |
| Online Access: | Contributor biographical information EBSCO eBooks |
MARC
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| 011 | |a EDS Title: Relationship Marketing: Dialogue and Networks in the E-commerce Era | ||
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| 100 | 1 | |a Varey, Richard J., |d 1955- |e author. |9 391086 | |
| 245 | 1 | 0 | |a Relationship marketing : |b dialogue and networks in the e-commerce era / |c Richard J. Varey. |
| 264 | 1 | |a Chichester : |b Wiley, |c [2002] | |
| 264 | 4 | |c ©2002 | |
| 300 | |a 1 online resource (xviii, 217 pages) : |b illustrations | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a RELATIONSHIP MARKETING Dialogue and Networks in the E-commerce Era; CONTENTS; Preface; Acknowledgements; Introduction; 1 The New Marketing; 2 Exchange Relationships; 3 Interaction, Communication, and Dialogue -- or Information?; 4 Relationship Marketing as Managing Trading Relationships; 5 The Customer Relationship Management System; 6 Managing Customer Relationships; 7 What next?; Index. | |
| 520 | |a Relationship Marketing: Dialogue and Networks in the E-Commerce Era is based on ten years of consulting experience and academic study. The unique contribution of this book is the particular and careful emphasis on the understanding of human trading relationships as central to relationship marketing. Contemporary Relationship Marketing is explained as a business strategy within a management framework that integrates marketing, e-commerce, corporate communication, and knowledge management. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | |a Machine converted from AACR2 source record. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Communication in marketing. |9 315770 | |
| 650 | 0 | |a Relationship marketing |9 328586 | |
| 776 | 0 | 8 | |i Print version: |a Varey, Richard J., 1955- |t Relationship marketing. |d Chichester : Wiley, ©2002 |z 0470843411 |w (OCoLC)50055771 |
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