The artist-enterprise in the digital age / Xavier Greffe.
This book is a monograph of cultural economics of a new concept, art-enterprises. It explores various dimensions that artists embody, i.e., aesthetic, critical, messianic, and economic ones, and screens the multiple challenges faced by the artist-enterprises in terms of pricing, funding, and network...
Saved in:
| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
[Tokyo ; Berlin] :
Springer, published by Springer Nature,
[2016]
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| Series: | Creativity, heritage and the city ;
1. |
| Subjects: | |
| Online Access: | Springer eBooks |
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| 100 | 1 | |a Greffe, Xavier, |e author. |9 285315 | |
| 245 | 1 | 4 | |a The artist-enterprise in the digital age / |c Xavier Greffe. |
| 264 | 1 | |a [Tokyo ; Berlin] : |b Springer, published by Springer Nature, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (viii, 204 pages) : |b illustrations. | ||
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| 490 | 1 | |a Creativity, heritage and the city ; |v 1 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a 1 Introduction -- References. 2 new challenges for the artist-enterprise : 2.1 The figure of the artists : Bohemianism -- Art for art's sake -- The "modern" artist as defined by Mirbeau -- The artist as a trendsetter -- 2.2 Reorganization of artistic activities : Examples from the Renaissance -- Painting by proxy -- The idea takes precedence -- 2.3 Breaking up space : Producing in display areas -- Consumption in private space -- Overlapping of roles and spaces -- 2.4 Distancing contents from containers : Digital art: has Hollywood become Hollyweb? -- PRicing in the digital age -- 2.5 Changing values -- References. 3 Cultural products : Economic, artistic and cultural goods -- Mediatization of things and thingification of media -- Are brands associated with products or identities? -- Dual aesthetics? From Kant to Nietzche -- Is luxury creative? -- References. 4 The economic footprint of artist-enterprise : 4.1 From masterpieces to cultural products : An initial analysis of the European Union -- A contemporary analysis of culturally creative sectors: the WIPO model -- Comparison of perspectives: France -- 4.2 Are artist-enterprise a driver for development? : A partially common history -- What are the causal links? -- Can the emergence of artist-enterprises be explained? -- References. 5 A permanent and polymorphous figure : Hokusai -- Louis-Comfort Tiffany -- Emile Gallée -- Sergueï Diaghilev -- Coco Chanel -- Walt Disney -- Andy Warhol : Entry into pop art -- Industrialization of production -- References. 6 Fitting artistic and economic dynamics : 6.1 The two perspectives : Artistic densification -- Economic sustainability -- 6.2 Two dynamics to be maintained side by side : Preventing time-lags -- Is it possible to bring the two components of economic viability closer? The double risk principle -- Should aesthetic value and functional utility be linked more closely to overcome the viability risk? -- 6.3 between artistic improvement and economic viability: the example of decorative crafts : Separating the artist from the craftsman -- Is the craftsman an artist-enterprise? -- DO artists and craftsmen share a common aesthetic? The Japanese example -- 6.4 Between artistic improvement and economic viability: design studios : Ideation -- Visualization -- Narration -- Making prototypes -- 6.5 Is it possible to go beyond arts management? -- References. 7 Trust as a market driver : 7.1 Environment required for creating value : The logic underlying the production of value -- Trust as the logic for validating value -- 7.2 Building trust : Sharing a common view: from criticism to marketing 3.0 -- Changing the consumer into a co-producer: Hello Kitty and Pokemon -- Cultural hybridization -- 7.3 Significance and limitations of traditional management tools : The SWOT method -- The product cycle method: the example of contemporary theatre -- References. 8 Challenge of attention, curse of liquidity : 8.1 Realizing value in the age of digitization: new business models : From risk posed by copying to the possibility of getting recognition -- Free distribution: from free to Wikipedia -- Recreating divisibility -- The long trail model: selling less of more -- Resorting to indirect appropriation? -- Open source, or redefining problems -- Virtualizing resources: cloud computing -- 8.2 The inevitable problem of raising funds: the curse of liquidity : From movie industry to... Adam Smith -- The pricing pathway -- Raising funds. 9 Organizing the artistic process : 9.1 Institutional life cycles : taking "mild constraints" into consideration -- The scope of activity of an artist-enterprise: the first steps -- The artist-enterprise's position after the diversification of his activities -- Mutualization, sharing administrative responsibilities and regrouping -- 9.2 is it possible to govern talent and genius? : Skill, talent, genius and myth -- But is it possible to define an artist? -- Should talent be managed in-house or should it be controlled from a distance? -- The two networks -- managing by incentives and penalties? Building reputation capital? -- References. 10 Markets and networks : 10.1 From the "art world" to artistic markets : Are analyses of the art world possible without an economic analysis of the art market? -- The basis for analysing cultural markets -- 10.2 Markets for artistically creative products : The determinant variable: novelty not price -- Three art markets: "avant-garde," "edgy" and "absorption" -- 10.3 Arts districts : Creativity, proximity, contiguity -- Are networks a source of adaptation? -- Are arts districts a source of creativity? -- References. 11 Conclusion: the artist-enterprise in a creative economy -- Reference. Bibliography. | |
| 520 | |a This book is a monograph of cultural economics of a new concept, art-enterprises. It explores various dimensions that artists embody, i.e., aesthetic, critical, messianic, and economic ones, and screens the multiple challenges faced by the artist-enterprises in terms of pricing, funding, and networking in the Digital Age. It shows how these artist-enterprises are at the core of the contemporary creative industries. | ||
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