The citizen marketer : promoting political opinion in the social media age /

The citizen marketer : promoting political opinion in the social media age / Joel Penney.

" From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages t...

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Bibliographic Details
Main Author: Penney, Joel (Author)
Format: Ebook
Language:English
Published: New York : Oxford University Press, 2017.
Series:Oxford studies in digital politics.
Subjects:
Communication in politics > Technological innovations
Marketing > Political aspects
Political participation > Technological innovations
Public opinion > Political aspects
Social media > Political aspects
Online Access:Oxford Scholarship Online
Table of Contents:
  • The citizen marketer approach to political action
  • The historical lineage of the citizen marketer
  • Self-labeled and visible identities
  • Political fans and cheerleaders
  • News spreaders and agenda-setters
  • Towards a critical literacy of the citizen marketer approach
  • Methodological appendix.
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Oxford Scholarship Online
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