Measuring country image : theory, method, and effects / Alexander Buhmann.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results...
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| Format: | Ebook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden,
[2016]
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| Series: | Research (Wiesbaden, Germany).
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| Subjects: | |
| Online Access: | Springer eBooks |
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| 100 | 1 | |a Buhmann, Alexander, |e author. |9 883469 | |
| 245 | 1 | 0 | |a Measuring country image : |b theory, method, and effects / |c Alexander Buhmann. |
| 264 | 1 | |a Wiesbaden : |b Springer Fachmedien Wiesbaden, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (156 pages). | ||
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| 490 | 1 | |a Research | |
| 500 | |a 5.2 Towards an integrative framework of country image and identity. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a List of tables; List of figures; Acknowledgements; Short summary; 1 Introduction; 1.1 The country image as a target construct in IPR and PD research; 1.2 Desiderata: researching the constitution and effects of country images; 1.2.1 Desiderata in theory; 1.2.2 Desiderata in measures; 1.2.3 Desiderata in methods; 1.3 Approach of the study; 1.3.1 Aim of the project; 1.3.2 Research questions and study structure; 1.3.3 Epistemological remark; 2 Towards an integrative model of the country image; 2.1 Introduction; 2.2 Central research perspectives; 2.2.1 Business studies -- | |
| 505 | 8 | |a 2.2.1.1 Country-of-origin research2.2.1.2 Nation branding; 2.2.2 Social psychology; 2.2.2.1 Intergroup relations; 2.2.2.2 Collective identity research; 2.2.3 Political science; 2.2.3.1 International relations; 2.2.3.2 Political anthropology; 2.2.4 Communication science; 2.2.4.1 The general communication science perspective; 2.2.4.2 The communication management perspective; 2.3 Applying the perspective of communication management; 2.3.1 Towards a basic terminological framework; 2.3.2 Systemizing concepts of country image, reputation, brand and identity; 2.3.2.1 Country image -- | |
| 505 | 8 | |a 2.3.2.2 Country identity2.3.2.3 Country reputation; 2.3.2.4 Country brand; 2.3.3 Conclusion; 2.4 An integrative model of the country image; 2.4.1 National identity as a basic framework; 2.4.2 Country image as attitude; 2.4.3 Dimensionality of the country image: the 4D Model; 2.5 Conclusion; 3 A variance-based approach for PR measurement and evaluation; 3.1 Introduction; 3.2 Basics of PLS-SEM and what it can do for PR research; 3.2.1 Modeling flexibility and predictive focus; 3.2.2 Handling high model complexity; 3.2.3 Sample size requirements; 3.2.4 Using formative measures -- | |
| 505 | 8 | |a 3.3 Towards a structural model3.3.1 Conceptualizing the multidimensional construct; 3.3.2 Trust as an outcome variable; 3.3.3 Trust and behavioral intentions; 3.4 Applying PLS-SEM in public relations evaluation; 3.4.1 Developing reflective and formative measurement models; 3.4.2 Research design and sample structure; 3.4.3 Model Evaluation with PLS-SEM; 3.4.3.1 Formative measurement model evaluation; 3.4.3.2 Reflective measurement model evaluation; 3.4.3.3 Structural model evaluation; 3.5 Discussion; 3.6 Conclusion; 4 From model to measurement; 4.1 Introduction; 4.2 The 'state of the art' | |
| 505 | 8 | |a 4.2.1 Models and measures in the central research fields4.2.2 A synthesis of central research gaps; 4.3 From model to measurement; 4.3.1 The 4D Model of the country image; 4.3.2 Defining the epistemic structure of the country image; 4.3.3 The country image's effect on stakeholder behavior; 4.3.4 Operationalization of the construct; 4.3.5 Method; 4.4 Results; 4.4.1 Measurement model; 4.4.2 Structural relationships; 4.5 Conclusion; 5 The constitution and effects of country image and identity; 5.1 Research gaps and research questions. | |
| 520 | 8 | |a Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. | |
| 538 | |a Mode of access: World Wide Web. | ||
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| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a National characteristics. |9 321270 | |
| 650 | 0 | |a Nationalism. |9 321293 | |
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| 830 | 0 | |a Research (Wiesbaden, Germany). |9 855451 | |
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