Handbook of research on transmedia storytelling and narrative strategies / Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors.
"Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic...
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| Other Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference,
2018.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
MARC
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| 245 | 0 | 0 | |a Handbook of research on transmedia storytelling and narrative strategies / |c Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors. |
| 246 | 1 | 1 | |a Research on transmedia storytelling and narrative strategies |
| 264 | 1 | |a Hershey, PA : |b Information Science Reference, |c 2018. | |
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| 505 | 0 | 0 | |g Section 1. |t Historical Development of Storytelling and Its Regional and Popular Uses: -- |g 1. |t A Brief History of Storytelling: From Primitive Dance to Digital Narration / |r Recep Yılmaz, Fatih Mehmet Ciğerci -- |g 2. |t The History of Branding Narratives: From Oral Culture to the Digital Age / |r H. Burcu Önder Memiş -- |g 3. |t Global Narratives in Asian Countries / |r Ömer Çakın -- |g 4. |t Playing With the Dead: Transmedia Narratives and the Walking Dead Games / |r Iain Donald, Hailey J. Austin -- |g 5. |t A Song of Transmedia Storytelling: A Case Study on Game of Thrones TV Series / |r Filiz Resuloğlu -- |g 6. |t Tron and Tron Legacy, Flight Lines of Reality: Deterritorialization of Human Beings From Places to Spaces / |r Filiz Erdoğan Tuğran, Aytaç Hakan Tuğran -- |g Section 2. |t Transmedia Storytelling in Game, Cinema, Television, and Education: -- |g 7. |t Anxiety of the Avatar: Relation of Character Design to Reception in Transmediatic Games / |r Tülin Sepetci, Tülin Candemir, Tülay Candemir -- |g 8. |t Reflection of the Cultural Values in Animation Stories Into Transmedia / |r Veysel Çakmak -- |g 9. |t Transmedia and the Vagueness of Narrative Structure / |r Ahmet Oktan -- |g 10. |t Survive in Rating Battles / |r Ufuk İnal, Elif Şevik -- |g 11. |t Digital Storytelling as a Self-Regulated Learning Tool / |r Sinan Kaya -- |g Section 3. |t Storytellers and Participatory Culture: -- |g 12. |t Digitalization of Labor: Women Making Sales Through Instagram and Knitting Accounts / |r Ceren Yegen -- |g 13. |t Blogger Mothers as a Transmediatic Narration: An Examination on Transmediatic Narration Used by Blogger Mothers / |r Ercan Aktan -- |g 14. |t Digital Storytelling as a Part of Participatory Culture in Communication and Public Relation Practices / |r Yeliz Kuşay -- |g 15. |t Fans' Narrations: A Study on the Reproduction Practices of Branding Stories in the Context of Participatory Culture / |r Ersin Diker, Birgül Taşdelen -- |g 16. |t The Marketer as Storyteller: Transmedia Marketing in a Participatory Culture / |r Tuğba Özbölük -- |g 17. |t Use of Food-Themed Films in Destination Selection / |r Aysu Altaş -- |g Section 4. |t Transmedia Storytelling as Corporate and Marketing Communication: -- |g 18. |t Use of Transmedia Storytelling Within the Context of Postmodern Advertisement / |r Nurhan Tosun, Mevlut Donmez -- |g 19. |t Transmedia Storytelling as a Branding Strategy Through Neuromarketing / |r Ayca Oralkan -- |g 20. |t Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture / |r Zuhal Akbayır -- |g 21. |t From Traditional to Transmedia: Transformation of the Narrative Strategies in the Product/Brand Placement / |r Nursel Bolat -- |g Section 5. |t New Media and Social Movements: -- |g 22. |t The Resistance of Memories and the Story of Resistance: July 15 Coup Attempt and Social Movement in Turkey / |r Fadime Dilber -- |g 23. |t To Think Future of Journalism With Virtual Reality / |r Nihal Kocabay Şener -- |g 24. |t American Fundamentalism in the New Media: Transmedia Narratives of Baptists, Evangelists, and Methodists / |r Ceren Yegen -- |g 25. |t The Construction of the Social Reality From the News Narrative to Transmedia Storytelling: A Research on the Masculine Violence and the Social Reflexes / |r Beste Nigar Erdem -- |g 26. |t The Story of Resistance: How Do Social Movements Tell Their Stories? / |r Hasan Turgut. |
| 520 | |a "Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies."--Publisher's website. | ||
| 650 | 0 | |a Digital storytelling. |9 332933 | |
| 650 | 0 | |a Narration (Rhetoric) |9 321267 | |
| 650 | 0 | |a Storytelling in mass media. |9 345801 | |
| 700 | 1 | |a Erdem, M. Nur, |d 1976- |e editor. |9 427804 | |
| 700 | 1 | |a Resuloglu, Filiz, |d 1981- |e editor. |9 427805 | |
| 700 | 1 | |a Yilmaz, Recep, |e editor. |9 828145 | |
| 776 | 1 | 8 | |w (OCoLC)1019843826 |
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