Modern perspectives on virtual communications and social networking / Jyotsana Thakur, editor.
"With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the li...
Saved in:
| Other Authors: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference,
[2018]
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
MARC
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| 011 | |a EDS Title: Modern Perspectives on Virtual Communications and Social Networking | ||
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| 245 | 0 | 0 | |a Modern perspectives on virtual communications and social networking / |c Jyotsana Thakur, editor. |
| 264 | 1 | |a Hershey, PA : |b Information Science Reference, |c [2018] | |
| 300 | |a 1 online resource | ||
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| 505 | 0 | 0 | |g 1. |t Social Networking: A Tool for Enhancing E-Services / |r Zoheir Ezziane -- |g 2. |t Functional and Non-Functional Requirements Modeling for the Design of New Online Social Networks / |r Sarah Bouraga, Ivan Jureta, Stéphane Faulkner -- |g 3. |t Advances in E-Pedagogy for Online Instruction: Proven Learning Analytics Rasch Item Response Theory / |r Elspeth McKay, Allaa Barefah, Marlina Mohamad, Mahmoud N. Bakkar -- |g 4. |t Online Social Capital Among Social Networking Sites' Users / |r Azza Abdel-Azim Mohamed Ahmed -- |g 5. |t Users Holding Accounts on Multiple Online Social Networks: An Extended Conceptual Model of the Portable User Profile / |r Sarah Bouraga, Ivan Jureta, Stéphane Faulkner -- |g 6. |t Effects of Social Media Marketing Strategies on Consumers Behavior / |r Shamsher Singh, Deepali Saluja -- |g 7. |t The Digital Campfire: An Ontology of Interactive Digital Storytelling / |r Jouni Smed, Tomi “bgt” Suovuo, Natasha Trygg, Petter Skult, Harri Hakonen -- |g 8. |t Tweeting About Business and Society: A Case Study of an Indian Woman CEO / |r Ashish Kumar Rathore, Nikhil Tuli, P. Vigneswara Ilavarasan. |
| 520 | |a "With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population."--Publisher's website. | ||
| 650 | 0 | |a Internet |x Social aspects. |9 371059 | |
| 650 | 0 | |a Online social networks. |9 331564 | |
| 650 | 0 | |a Virtual computer systems. |9 325590 | |
| 700 | 1 | |a Thakur, Jyotsana, |d 1978- |e editor. |9 433754 | |
| 776 | 1 | 8 | |w (OCoLC)1027739245 |w (OCoLC)1045737247 |
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| 907 | |a .b25816238 |b 01-09-21 |c 03-08-18 | ||
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| 999 | |c 1478571 |d 1478571 | ||