Foreign retailers in China : the first ten years / Lisa Qixun Siebers.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2013.
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| Series: | Henry Stewart talks. Business & management collection. Planning and implementing a retail strategy.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management Series |
MARC
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| 245 | 1 | 0 | |a Foreign retailers in China : |b the first ten years / |c Lisa Qixun Siebers. |
| 264 | 1 | |a London : |b Henry Stewart Talks, |c 2013. | |
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| 490 | 1 | |a Planning and Implementing a retail strategy, |x 2056-4570 | |
| 500 | |a Animated audio-visual presentation with synchronized narration. | ||
| 500 | |a Title from title frames. | ||
| 505 | 0 | |a Contents: International retailing -- Retail internationalisation -- Opening of China's retail sector -- The WTO agreement -- Institutional changes in China's retail sector -- Retail expansion strategies in China -- Customer orientation -- Ethnocentricity versus empowerment -- Localisation strategies -- Impacts of culture -- Theoretical implications -- Dynamics of Chinese consumers -- Future research. | |
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Consumer behavior |z China. |9 609597 | |
| 650 | 0 | |a Corporations, Foreign |z China. |9 372268 | |
| 650 | 0 | |a Retail trade |z China |9 711838 | |
| 651 | 0 | |a China |x Commerce. |9 500352 | |
| 651 | 0 | |a China |x Economic policy |y 2000- |9 500396 | |
| 651 | 0 | |a China |x Foreign economic relations |9 371714 | |
| 830 | 0 | |a Henry Stewart talks. |p Business & management collection. |p Planning and implementing a retail strategy. | |
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