Public relations / Jim Blythe.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2012.
|
| Series: | Henry Stewart talks. Business & management collection. Principles of marketing.
|
| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management Series |
MARC
| LEADER | 00000ngm a2200000 a 4500 | ||
|---|---|---|---|
| 003 | UkLoHST | ||
| 005 | 20221109180419.0 | ||
| 006 | m c | ||
| 007 | cr|cna|||a|||| | ||
| 007 | vz|czazum | ||
| 008 | 120110s2012 enk045 | |o v|eng d | ||
| 028 | 5 | 0 | |a 2968 |b Henry Stewart Talks |
| 035 | |a (HSTalks)HST2968_1_2 | ||
| 040 | |a HSTalks |b eng |d ATU | ||
| 100 | 1 | |a Blythe, Jim |e speaker |9 1031384 | |
| 245 | 1 | 0 | |a Public relations / |c Jim Blythe. |
| 264 | 1 | |a London : |b Henry Stewart Talks, |c 2012. | |
| 300 | |a 1 streaming video file (45 min.) : |b color, sound. | ||
| 336 | |a two-dimensional moving image |b tdi |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 344 | |a digital | ||
| 347 | |a video file |b MPEG-4 | ||
| 490 | 1 | |a Principles of marketing : guidelines for effective practice, |x 2056-4570 | |
| 500 | |a Animated audio-visual presentation with synchronized narration. | ||
| 500 | |a Title from title frames. | ||
| 505 | 0 | |a Contents: Role of PR officers -- Tools of PR -- Examples of good PR -- PR and staff -- Internal PR -- Tools of PR -- PR and the media -- Writing a press release -- Organising a press conference -- PR and shareholders -- PR and Government -- PR and external pressure groups -- PR and electronic media -- Word of mouth -- Product placement -- Sponsorship -- Handling criticism: defensive PR -- Influencing opinion: proactive PR -- Crisis management -- Corporate image advertising -- PR in a global context -- What PR will and will not do. | |
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Public relations. |9 322988 | |
| 830 | 0 | |a Henry Stewart talks. |p Business & management collection. |p Principles of marketing. | |
| 856 | 4 | 0 | |u http://ezproxy.aut.ac.nz/login?url=https://hstalks.com/bm/2196/ |z Henry Stewart Talks: Business & Management |
| 856 | 4 | 2 | |u http://ezproxy.aut.ac.nz/login?url=https://hstalks.com/bm/p/633/ |3 Series |
| 907 | |a .b25825847 |b 27-04-21 |c 06-08-18 | ||
| 942 | |c SV | ||
| 998 | |a none |b 27-04-21 |c m |d v |e - |f eng |g enk |h 0 | ||
| 999 | |c 1479398 |d 1479398 | ||