Public relations /

Public relations / Jim Blythe.

Saved in:
Bibliographic Details
Other Authors: Blythe, Jim (Speaker)
Format: Streaming video
Language:English
Published: London : Henry Stewart Talks, 2012.
Series:Henry Stewart talks. Business & management collection. Principles of marketing.
Subjects:
Public relations.
Online Access:Henry Stewart Talks: Business & Management
Series
Table of Contents:
  • Contents: Role of PR officers
  • Tools of PR
  • Examples of good PR
  • PR and staff
  • Internal PR
  • Tools of PR
  • PR and the media
  • Writing a press release
  • Organising a press conference
  • PR and shareholders
  • PR and Government
  • PR and external pressure groups
  • PR and electronic media
  • Word of mouth
  • Product placement
  • Sponsorship
  • Handling criticism: defensive PR
  • Influencing opinion: proactive PR
  • Crisis management
  • Corporate image advertising
  • PR in a global context
  • What PR will and will not do.
Availability

Online

Henry Stewart Talks: Business & Management
Series
Requests
Request this item Request this AUT item so you can pick it up when you're at the library.
Interlibrary Loan With Interlibrary Loan you can request the item from another library. It's a free service.
Similar Items