The value of HB in conjoint/choice analysis / Bryan K. Orme.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2010.
|
| Series: | Henry Stewart talks. Business & management collection. Bayesian analysis in marketing.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management Series |
MARC
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| 100 | 1 | |a Orme, Bryan K., |e speaker |9 908875 | |
| 245 | 1 | 4 | |a The value of HB in conjoint/choice analysis / |c Bryan K. Orme. |
| 246 | 3 | |a Value of HB in conjoint / choice analysis | |
| 264 | 1 | |a London : |b Henry Stewart Talks, |c 2010. | |
| 300 | |a 1 streaming video file (43 min.) : |b color, sound. | ||
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| 490 | 1 | |a Bayesian analysis in marketing : a breakthrough in customer analytics, |x 2056-4570 | |
| 500 | |a Animated audio-visual presentation with synchronized narration. | ||
| 500 | |a Title from title frames. | ||
| 505 | 0 | |a Contents: Introduction to conjoint/choice analysis -- How HB has improved ratings-based conjoint methods -- Why HB has particularly benefited choice-based models -- Market simulation issues including IIA -- Practical considerations such as utility constraints and using proper priors. | |
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Bayesian statistical decision theory. |9 314460 | |
| 650 | 0 | |a Conjoint analysis (Marketing) |9 332518 | |
| 650 | 0 | |a Marketing research. |9 338698 | |
| 830 | 0 | |a Henry Stewart talks. |p Business & management collection. |p Bayesian analysis in marketing. | |
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