The heartside : the visual communication design of engaging with young women to address menstrual taboos : this exegesis is submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Design, 2018 / Meilin Wang ; supervisors: Susan Jowsey, Rachel Carley.

Creating a positive narrative around menstruation has been the focus of my research. I have investigated how electronic stickers (e-stickers) can be used to create visual narratives that enable young women to communicate their menstrual experiences via chat on social media. Social, historical and cu...

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Bibliographic Details
Main Author: Wang, Meilin (Author)
Corporate Author: Auckland University of Technology. School of Art and Design
Format: Ethesis
Language:English
Subjects:
Online Access:Click here to access this resource online
Description
Summary:Creating a positive narrative around menstruation has been the focus of my research. I have investigated how electronic stickers (e-stickers) can be used to create visual narratives that enable young women to communicate their menstrual experiences via chat on social media. Social, historical and cultural pressures impact the taboos that surround interpersonal communication related to menstruation; however, social media opens new avenues for young women to talk about having their period. During my research, I considered the ways that young women use visual and symbolic communication to convey personal and emotional information, particularly through using e-stickers, emojis and emoticons on their favourite social networking service (SNS) platforms. My research highlighted a lack of, and an opportunity to create, positive symbolic representation associated with menstruation for social media users. Employing an illustrative methodology, I have created a female character and prototyped a set of e-stickers that show her physical experiences and mood during the different phases of her menstrual cycle.
Author supplied keywords: e-Sticker; Menstrual taboos; Menstruation; Women; Visual communication.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
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