Fashion, the ultimate illusion : buying in to the ideology of ethical brands : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Design, 2018 / Maral Salmanpour ; supervisor: Fleur Palmer.

This research examines how the idea of 'ethical' fashion perpetuates an exploitative system. This research examines the way ethical fashion brands use the skills and time of garment workers, and relabels commodities to expand and create further investment opportunities to generate profit....

Full description

Saved in:
Bibliographic Details
Main Author: Salmanpour, Maral (Author)
Corporate Author: Auckland University of Technology. School of Art and Design
Format: Ethesis
Language:English
Subjects:
Online Access:Click here to access this resource online

MARC

LEADER 00000ntm a2200000 i 4500
006 m|||| o||d| ||||||
007 cr |n ||||||a|
008 181126s2018 nz a omb 000 0 eng d
035 |a (ATU)b26070625 
040 |a ATU  |b eng  |e rda  |c ATU 
082 0 4 |a 338.47687  |2 23 
100 1 |a Salmanpour, Maral,  |e author 
245 1 0 |a Fashion, the ultimate illusion :  |b buying in to the ideology of ethical brands : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Design, 2018 /  |c Maral Salmanpour ; supervisor: Fleur Palmer. 
264 0 |c [2018] 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a PDF  |c 889.7 Kb  |3 Whole thesis 
502 |a Thesis  |b MDes  |c Auckland University of Technology  |d 2018 
504 |a Includes bibliographical references. 
516 |a Text (PDF file (152 pages, 889.7 Kb)) 
520 3 |a This research examines how the idea of 'ethical' fashion perpetuates an exploitative system. This research examines the way ethical fashion brands use the skills and time of garment workers, and relabels commodities to expand and create further investment opportunities to generate profit. This practice is based on capitalist mechanisms that are unethical in the way they exploit workers. Theodor Adorno and Max Horkheimer's (1972) theory of the culture industry is used to argue that the fashion industry finds new ways to continue its domination and control of artisans and garment workers by commodifying the culture and crafts of marginalised communities. This commodification and appropriation is framed as an honourable practice but, in reality, it alienates indigenous cultures. Propaganda is spread by advertising collaborations with celebrities to enforce a hegemonic ideology through a philanthropic mask to elevate fair trade fashion in consumer society. Ciara Cremin's (2011) theory of the culture of crisis industry and guilt fetishism is used to argue that fashion uses crisis to generate panic, anxiety and feelings of guilt in consumers to manipulate consumer behaviour and stimulate the fetishisation of ethically labelled garments. Consumers are sold on the promise that poverty, exploitation and social and ecological problems will be positively changed through their consumption habits. This sedates the critical questioning of the fashion industry and offers consumers a convenient solution that enables them to continue to feed their consumerist desires, while reducing their feelings of guilt associated with ecological and social harms. 
520 8 |a Author supplied keywords: Fair trade; Ethical fashion; Logic of capital; The culture industry; Cultural appropriation; Repressive tolerance; The culture of crisis industry; Guilt fetishism; Desire; Ideology. 
650 0 |a Clothing trade  |x Moral and ethical aspects  |9 745990 
700 1 |a Palmer, Fleur,  |e degree supervisor. 
710 2 |a Auckland University of Technology.  |b School of Art and Design. 
710 2 |a Auckland University of Technology,  |e degree granting institution.  |9 331914 
856 4 0 |u http://hdl.handle.net/10292/11790  |z Click here to access this resource online 
907 |a .b26070625  |b 31-01-20  |c 30-11-18 
998 |a e  |b 30-11-18  |c m  |d s   |e -  |f eng  |g nz   |h 0 
942 |c ET 
999 |c 1489197  |d 1489197 
Requests
Request this item Request this AUT item so you can pick it up when you're at the library.
Interlibrary Loan With Interlibrary Loan you can request the item from another library. It's a free service.