First things first! : new branding and design for new businesses / conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus.
"Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents re...
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Berlin :
Gestalten,
2016.
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| Subjects: |
MARC
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| 020 | |a 3899556712 |q hbk. | ||
| 020 | |a 9783899556711 |q hbk. | ||
| 035 | |a (OCoLC)948560873 | ||
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| 245 | 0 | 0 | |a First things first! : |b new branding and design for new businesses / |c conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus. |
| 246 | 3 | |a 1st things 1st | |
| 246 | 3 | 0 | |a New branding and design for new businesses |
| 264 | 1 | |a Berlin : |b Gestalten, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 256 pages : |b illustrations (chiefly colour) ; |c 29 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a "Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design."--Publisher's website. | ||
| 650 | 0 | |a Branding (Marketing) |9 332183 | |
| 650 | 0 | |a Commercial art. |9 315714 | |
| 650 | 0 | |a Graphic arts. |9 318532 | |
| 650 | 0 | |a Brand name products. |9 314783 | |
| 650 | 0 | |a Packaging |x Design |9 788985 | |
| 650 | 0 | |a Trademarks |x Design |9 788956 | |
| 650 | 0 | |a Logos (Symbols) |x Design |9 789018 | |
| 650 | 0 | |a Small business |x Management. |9 324099 | |
| 700 | 1 | |a Sinofzik, Anna, |e editor. |9 1096372 | |
| 700 | 1 | |a Klanten, Robert, |e editor. |9 311390 | |
| 700 | 1 | |a Silus, Rebecca, |e author. |9 830476 | |
| 710 | 2 | |a Gestalten Verlag, |e editor, |e book designer, |e sponsor |9 468612 | |
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