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190320s2019 enk ob 001 0 eng d |
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|z 9781138121270
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|a 9781317308805 (e-book)
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|z 9781315651026 (e-book)
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|a (ATU)b26524533
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|a (MiAaPQ)EBC5721501
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|a (OCoLC)1073033369
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|b .F935 2019
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|a 910.68/8
|2 23
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| 100 |
1 |
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|a Fyall, Alan,
|e author.
|9 1050443
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| 245 |
1 |
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|a Marketing for tourism and hospitality :
|b collaboration, technology and experiences /
|c Alan Fyall [and three others].
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| 264 |
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1 |
|a London ;
|a New York :
|b Routledge, Taylor & Francis Group,
|c 2019.
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| 300 |
|
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|a 1 online resource (621 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Revisiting traditional approaches to the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- The need for change: the dynamics of the global tourism and hospitality industry / Alan Fyall -- Collaboration, technology and experiences: drivers for change in the marketing of tourism and hospitality / Alan Fyall and Kenneth Deptula -- Collaboration marketing: partnerships, networks and relationships / Alan Fyall and Kenneth Deptula -- Technology and marketing: social media and beyond / Youcheng Wang -- Experiential marketing: a question of co-creation / Isabelle Frochot -- New trends in tourism and hospitality consumption / Isabelle Frochot -- Services characteristics and processes / Isabelle Frochot -- Looking beyond quality / Isabelle Frochot -- Delving deep into the experience / Isabelle Frochot -- Consumer intelligence searching: emerging tools, methodologies, and techniques / Isabelle Frochot -- Marketing strategy / Patrick Legohérel -- Market segmentation, targeting and positioning / Patrick Legohérel -- International marketing strategy / Patrick Legohérel -- Marketing destinations / Youcheng Wang -- Innovation and new tourism and hospitality products, services and experiences / Patrick Legohérel -- Pricing and revenue management / Patrick Legohérel -- Image and branding / Youcheng Wang -- Customer relationship management: loyalty and social networks / Patrick Legohérel -- Channels of distribution / Youcheng Wang -- Media, public relations and marketing communications / Youcheng Wang -- The future of tourism and hospitality marketing / Alan Fyall.
|
| 588 |
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Tourism
|x Marketing.
|9 712852
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| 650 |
|
0 |
|a Hospitality industry
|x Marketing
|9 712952
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| 776 |
0 |
8 |
|i Print version:
|a Fyall, Alan.
|t Marketing for tourism and hospitality : collaboration, technology and experiences.
|d London ; New York : Routledge, Taylor & Francis Group, 2019
|h 621 pages
|z 9781138121270
|w (DLC) 2018055559
|
| 856 |
4 |
0 |
|z Click here to view this book
|u http://ebookcentral.proquest.com/lib/AUT/detail.action?docID=5721501
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|a .b26524533
|b 20-08-20
|c 14-03-19
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|b 21-05-20
|c m
|d z
|e -
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