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|a Direct search result
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|a EDS Title: Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
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|a MARC Score : 10700(20600) : OK
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|a (OCoLC)1140789640
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|a LB2333
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|a 378
|2 23
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|a Leong, Pamela,
|e author.
|9 978485
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|a Rating professors online :
|b how culture, technology, and consumer expectations shape modern student evaluations /
|c Pamela Leong.
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| 264 |
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|a Cham :
|b Palgrave Macmillan,
|c 2020.
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| 300 |
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|a 1 online resource (199 pages).
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|a text
|b txt
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|a computer
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|a online resource
|b cr
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|a Marketing and Communication in Higher Education
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|a 4.6.4.2 Negative Age Comments.
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|a Description based upon print version of record.
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|a Includes bibliographical references and index.
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|a Intro -- Acknowledgments -- Contents -- About the Author -- List of Tables -- Chapter 1: Introduction -- 1.1 Student Evaluations of Teaching -- 1.2 Down the Web-Based Teaching Evaluation Hole: Confronting RateMyProfessors.com -- 1.3 A Discordance Between Faculty Expectations and Student Expectations -- 1.4 How Web-Based Platforms Transformed the Evaluation of College Teaching -- 1.5 Organization of the Book -- References -- Chapter 2: Technology, Social Media, and Consumer Expectations -- 2.1 Shifting Trends in the Information Age
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|a 2.2 Online Review Sites: Some Illustrative Examples of Consumer Peer-to-Peer Networking -- 2.2.1 Yelp -- 2.2.2 TripAdvisor -- 2.2.3 Healthgrades -- 2.2.4 RateMyProfessors.com -- 2.3 Web-Based Platforms and Social Media Applications as Sparkplugs for Consumerism and Consumer Expectations -- 2.4 Evaluating the Credibility and Trustworthiness of Online Reviewers -- 2.5 Other Validity Issues in Online Review Platforms -- References -- Chapter 3: Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations -- 3.1 Body Politics in Cyberspace
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|a 3.2 Correlates of High Teaching Evaluations -- 3.3 External Status Characteristics That Shape Student Evaluations of Teaching -- 3.3.1 Faculty Sex/Gender -- 3.3.2 Faculty Race -- 3.3.3 Faculty Rank (Proxy for Age) -- 3.3.4 Physical Attractiveness of College Faculty -- 3.4 Limitations in the Existing Literatures -- 3.5 Methods -- 3.5.1 Data Source and Sampling -- 3.5.2 Validity Issues in Student Evaluations of Teaching -- 3.5.3 RateMyProfessors.com and Validity Issues -- 3.5.4 Variables -- 3.5.4.1 Dependent Variable -- 3.5.4.2 Independent Variables -- 3.6 Results -- 3.6.1 Summary Statistics
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|a 3.6.2 Bivariate Analysis -- 3.6.2.1 Perceived Difficulty Level -- 3.6.2.2 Overall Quality -- 3.6.3 Multivariate Analysis -- 3.6.3.1 Perceived Difficulty Level -- 3.6.3.2 Overall Quality -- 3.7 Discussion -- 3.7.1 Racial Effects -- 3.7.2 Age Effects -- 3.7.3 The Effects of Physical Attractiveness -- 3.7.4 Leniency Effects -- 3.8 Conclusion -- 3.8.1 Limitations -- References -- Chapter 4: Manifestations of Sex and Gender on Web-Based Platforms -- 4.1 Gender, Social Media, and Online Consumer Behaviors -- 4.2 The Relationship Between Physical Appearance and Appraisals: A Refresher
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|a 4.3 Gender Inequality in Higher Education -- 4.4 Gender Effects on Student Evaluations of College Teaching -- 4.4.1 Limitations in the Existing Literatures -- 4.5 Method -- 4.6 Results -- 4.6.1 Quantitative Analysis -- 4.6.2 General Gender Comments -- 4.6.2.1 Positive Gender Comments -- 4.6.2.2 Negative Gender Comments -- 4.6.3 Physical-Appearance Comments -- 4.6.3.1 Positive Physical-Appearance Comments -- 4.6.3.2 Negative Physical-Appearance Comments -- 4.6.3.3 Neutral Physical-Appearance Comments -- 4.6.4 Faculty Sex and Age-Related Comments -- 4.6.4.1 Positive Age Comments
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|a Machine converted from AACR2 source record.
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|a College teachers
|x Rating of
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|i Print version:
|a Leong, Pamela
|t Rating Professors Online : How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations
|d Cham : Palgrave Macmillan US,c2020
|z 9783030359355
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| 776 |
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|w (OCoLC)1140720060
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|a Marketing and Communication in Higher Education.
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|u https://ezproxy.aut.ac.nz/login?url=https://link.springer.com/10.1007/978-3-030-35936-2
|z Springer eBooks
|x TEMPORARY ERM URL
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