Hybridity, or the cultural logic of globalization / Marwan M. Kraidy.
Marwan M. Kraidy analyses the ways hybridity, the interaction of people and media from different cultures, has been used throughout history, from the first century AD to today, offering an enlightening look at cultural mixture.
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2005.
|
| Subjects: | |
| Online Access: | JSTOR Open Access |
Table of Contents:
- Cultural hybridity and international communication
- Scenarios of global culture
- The trails and tales of hybridity
- Corporate transculturalism
- The cultural and political economies of hybrid media texts
- Structure, reception, and identity: on Arab-western dialogism
- Hybridity without guarantees: toward critical transculturalism.