I can't work it out! maths anxiety and discount effectiveness : [a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2021] / Xiaoqi Xu ; supervisors: Roger Marshall, Drew Franklin.
Mathematics Anxiety (MX) and Mathematics Ability (MA) are separate variables, that do not necessarily correlate (Suri, Monroe and Koc, 2013). Whereas MA is learned, MX is apparently innate; a person with a high mathematical ability can still suffer mathematical anxiety and vice versa. Suri et al sho...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Ethesis |
| Language: | English |
| Subjects: | |
| Online Access: | Click here to access this resource online |
MARC
| LEADER | 00000ntm a2200000 i 4500 | ||
|---|---|---|---|
| 005 | 20221103183137.0 | ||
| 006 | m|||| o||d| |||||| | ||
| 007 | cr |n ||||||a| | ||
| 008 | 210423s2021 nz omb 000 0 eng d | ||
| 040 | |a Z5A |b eng |e rda |c Z5A | ||
| 082 | 0 | 4 | |a 510.71 |2 23 |
| 100 | 1 | |a Xu, Xiaoqi, |e author | |
| 245 | 1 | 0 | |a I can't work it out! maths anxiety and discount effectiveness : |b [a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2021] / |c Xiaoqi Xu ; supervisors: Roger Marshall, Drew Franklin. |
| 264 | 0 | |c [2021] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a PDF |c 2.286 Mb |3 Thesis | ||
| 502 | |a Thesis |b MBus |c Auckland University of Technology |d 2021 | ||
| 504 | |a Includes bibliographical references. | ||
| 516 | |a Text (PDF file (77 pages, 2.286 Mb)) | ||
| 520 | 3 | |a Mathematics Anxiety (MX) and Mathematics Ability (MA) are separate variables, that do not necessarily correlate (Suri, Monroe and Koc, 2013). Whereas MA is learned, MX is apparently innate; a person with a high mathematical ability can still suffer mathematical anxiety and vice versa. Suri et al show that in the USA both high levels of MX and low levels of MA tend to lead consumers to prefer a discount framed simply as a price reduction rather than a percentage reduction. The purpose of this thesis is first, to see if this concept (regarding the relationship of maths anxiety and ability) holds true cross-culturally; to explore the relationship between maths anxiety, maths ability and purchase intentions when exposed to a discounted product. There is good reason to suppose that Chinese consumers process information differently to their American counterparts, and they certainly have enjoyed a different educational experience. Second, the analysis is conducted using two different discount frames; one a simple monetary reduction and the other a more complex percentage reduction. Minor hypotheses and propositions concerning possible gender and age cohort differences in this regard will also be developed and tested. The research is conducted using panel data drawn from the United States and China. The scales are developed and tested, then analysis by simple means difference testing and Hayes PROCESS models to address the hypotheses is conducted. | |
| 520 | 8 | |a Author supplied keywords: Maths Anxiety; Maths ability; Price discount; Purchase intention; Cross-cultural; Age; Gender. | |
| 650 | 0 | |a Mathematics |x Psychological aspects |9 784178 | |
| 650 | 0 | |a Pricing. |9 322706 | |
| 650 | 0 | |a Discount. |9 329882 | |
| 700 | 1 | |a Marshall, Roger, |e degree supervisor. |9 1065222 | |
| 700 | 1 | |a Franklin, Drew, |e degree supervisor. | |
| 710 | 2 | |a Auckland University of Technology. |b Faculty of Business, Economics and Law. | |
| 710 | 2 | |a Auckland University of Technology, |e degree granting institution. |9 331914 | |
| 856 | 4 | 0 | |u http://hdl.handle.net/10292/14125 |z Click here to access this resource online |
| 907 | |a .b30545419 |b 28-04-21 |c 23-04-21 | ||
| 942 | |c ET | ||
| 998 | |a none |b 23-04-21 |c m |d s |e - |f eng |g nz |h 0 | ||
| 999 | |c 1622174 |d 1622174 | ||