Just like another person : how human-centered design led to the invention of the personal computer - the case of the Olivetti Programma 101 / Luca Iandoli.
This case presents the development of the first desktop computer, the Programma 101 (P101) developed by Olivetti in 1964. Through the introduction of the personal computer, Olivetti revolutionized the nascent digital industry forever. The P101 story shows how innovative solutions were as much the re...
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications : SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE |
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| 245 | 1 | 0 | |a Just like another person : |b how human-centered design led to the invention of the personal computer - the case of the Olivetti Programma 101 / |c Luca Iandoli. |
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| 520 | 8 | |a This case presents the development of the first desktop computer, the Programma 101 (P101) developed by Olivetti in 1964. Through the introduction of the personal computer, Olivetti revolutionized the nascent digital industry forever. The P101 story shows how innovative solutions were as much the result of vision and courage as of talented developers' technical competence and insights. In this David-against-Goliath tale, Olivetti established itself as a leading computer company by outpacing competitors IBM and HP in the race towards the creation of the first personal computer and to create a milestone for the new wave of computer visionaries such as Apple and Microsoft. One of the secret ingredients behind the P101's success was the inventors' human-centered design approach, which helped users interact with this new computer and incorporate it into their daily work routine. The case also provides insights about factors that supported exceptional levels of creativity and on the negative forces that could have killed the project in its infancy. | |
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