China-focused cases : selected winners of the CEIBS global case contests / CEIBS Case Center, editor.
This book is the first anthology compiled in English by the CEIBS Case Center to promote China-focused cases worldwide. Included are ten of twenty six award-winning cases from the Global Contest for the Best China-Focused Cases during 2015 to 2017: these works exemplify the quality of effective busi...
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| Corporate Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Singapore : Shanghai, China :
Springer ; Shanghai Jiao Tong University Press,
[2019]
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| Subjects: | |
| Online Access: | Springer eBooks |
Table of Contents:
- Chapter1 FamilyMart: "Internet Plus" Strategy
- Chapter2 Jinhuobao: A B2B E-commerce Platform for FMCG in the New Retail Era
- Chapter3 OnePlus: A Chinese Tech Startup Aiming to Disrupt the Global Smartphone Market
- Chapter4 Huawei's Quest for Global Markets
- Chapter5 Tecno Mobile's Growth Strategies in Africa
- Chapter6 Can Starbucks Sustain Its High Prices in China?
- Chapter7 ofo: A Bike Sharing Firm From Campus
- Chapter8 "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu"
- Chapter9 Why Didn't the SF Heike Project Succeed?
- Chapter10 Haidilao's Crisis Management: Threats, Opportunities and Corporate Values.