Deliberately digital : rewriting enterprise DNA for enduring success / Hubert Tardieu, David Daly, José Esteban-Lauzán, John Hall,, George Miller.
The digital revolution is changing virtually every aspect of the business world. However, most attempts at the digital transformation of enterprises fail - largely because of a lack of comprehensive and coherent strategy. This book takes lessons learned from the rise of the digital platform giants a...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Ebook |
| Language: | English |
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Cham :
Springer,
2020.
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| Series: | Future of business and finance.
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| Subjects: | |
| Online Access: | Springer eBooks |
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| 100 | 1 | |a Tardieu, Hubert, |e author. |9 1020824 | |
| 245 | 1 | 0 | |a Deliberately digital : |b rewriting enterprise DNA for enduring success / |c Hubert Tardieu, David Daly, José Esteban-Lauzán, John Hall,, George Miller. |
| 264 | 1 | |a Cham : |b Springer, |c 2020. | |
| 300 | |a 1 online resource (xxvi, 314 pages) : |b illustrations. | ||
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| 490 | 1 | |a Future of Business and Finance | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |g Part I. |t The digital imperative : the need for transformation ; |t The birth of digital : a brief history of digital technologies -- |t Business trends : the changing nature of business offerings and ecosystems -- |t Societal trends : the changing influences on business strategy -- |t Technology trends : historical and future drivers of change -- |t Digital frustration : why do organizations struggle to transform successfully and sustainably? -- |t Rewriting enterprise DNA : achieving fundamental and intentional transformation -- |g Part II. |t The digital business : designing the transformation ; |t Strategy : the two routes for achieving enduring digital success -- |t Business models : servitization and platforms as the DNA scissors for transformation -- |t Platforms and ecosystems : supporting a company's digital strategy -- |t Customers : how great digital businesses truly put customers at the heart -- |t Leadership : what is required of leaders and leadership to achieve digital success? -- |t Organization structure : allocating roles and responsibilities to support business strategy -- |t People : how does a digital business create and engage with the workforce of the future? -- |t Innovation : recipes for staying ahead of the competition in a digital world -- |t Security : business constraint versus enabler of trust -- |g Part III. |t The digital transformation : executing the transformation ; |t Starting the transformation : establishing the right foundations -- |t Foundational transformation themes : putting in place servitization and platform ecosystems -- |t Planning an iterative transformation : setting the strategic transformation direction -- |t Measuring the transformation : KPIs for understanding transformation process -- |t Enduring digital transformation : delivering incremental value from a long-term vision -- |t Conclusion to deliberately digital : enduring transformations -- |g Part IV. |t Case studies ; |g Case study 1 : |t The digital transformation of energy and utilities (focus on electrification) -- |g Case study 2 : |t The digital transformation of health care -- |g Case study 3 : |t Autonomous and electric vehicles -- |g Case study 4 : |t The digital transformation of insurance -- |g Case study 5 : |t Atos : transforming customer experience and contributing to business strategy -- |g Case study 6 : |t The digital transformation of manufacturing -- |g Case study 7 : |t The digital transformation of banking : an industry changing beyond recognition. |
| 520 | |a The digital revolution is changing virtually every aspect of the business world. However, most attempts at the digital transformation of enterprises fail - largely because of a lack of comprehensive and coherent strategy. This book takes lessons learned from the rise of the digital platform giants and explores how they can be adapted and effectively applied to established businesses, allowing them to compete within the new digital business paradigm. Offering a holistic perspective on the business and technology landscape, the book describes the megatrends, evolution and impact of digital technologies and business models. It brings together what for many is a disjointed set of business transformation imperatives, to provide a practical guide to digital success. Drawing on the authors decades of experience in supporting transformation and innovation, the book lays out a path to a progressive iteration of business change and value realization, balancing the perspectives of revolutionary transformation and change-enabling optimization. | ||
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