Multiasistencia : transforming the digital ecosystem / Xavier Busquets.
Multiasistencia was an ecosystem in 2017 managing a network-based service called the "Comprehensive Claim Management Service" (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which at figure tended to some 8 million...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Palgrave MacMillan UK,
2018.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE |
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| 520 | 8 | |a Multiasistencia was an ecosystem in 2017 managing a network-based service called the "Comprehensive Claim Management Service" (CCMS). The firm offered home repair services to its 100 Corporate Clients (Financial Institutions and Insurance Companies) which at figure tended to some 8 million end customers, managing a network of some 6,000 Trade Professionals (SME and self-employed). The service was supported by an advanced digital platform to coordinate all actions in that ecosystem. The case shows the challenges of digitalization, namely (1) new digital entrants, (2) the Smart Home trends, (3) the digital effects on banking, and (4) the demand of personalization. Those strategic changes lead to Multiasistencia to create a Digital Hub to manage Big Data. | |
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