The PDMA toolbook 3 for new product development / edited by Abbie Griffin, Stephen Somermeyer.

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Bibliographic Details
Other Authors: Griffin, Abbie (Editor), Somermeyer, Stephen (Editor)
Format: Ebook
Language:English
Published: Hoboken, N.J. : John Wiley, 2007.
Subjects:
Online Access:Wiley Online Library

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245 0 4 |a The PDMA toolbook 3 for new product development /  |c edited by Abbie Griffin, Stephen Somermeyer. 
246 3 |a PDMA toolbook three for new product development 
264 1 |a Hoboken, N.J. :  |b John Wiley,  |c 2007. 
300 |a 1 online resource (xxiii, 520 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 0 |g Pt. 1.  |t Tools for engineering and design.  |t TRIZ: the theory of inventive problem solving /  |r Gunter R. Ladewig.  |t Quality function deployment and the house of quality /  |r Gerry Katz --  |g Pt. 2.  |t Tools to improve customer and market inputs to NPD.  |t Applying trade-off analysis to get the most from customer needs /  |r Nelson Whipple, Thomas Adler, and Stephan McCurdy.  |t The slingshot: a group process for generating breakthrough ideas /  |r Anne Orban and Christopher W. Miller.  |t Integrating user observations with business objectives to drive product design /  |r Larry Marine and Chad A. McAllister.  |t Market and technology attack teams: tools and techniques for developing the next breakthrough platform product /  |r Peter A. Koen, Thomas C. Holcombe, and Christine A. Gehres.  |t Segmenting your market so you can successfully position your new product /  |r Brian D. Ottum.  |t Giving your product the right name /  |r Leland D. Schaeffer and James S. Twerdahl.  |t Using assumptions-based models to forecast new product introduction /  |r Kenneth B. Kahn -- 
505 0 0 |g Pt. 3.  |t Strategic tools for improving NPD performance across the firm.  |t Intellectual property and NPD /  |r Sharad Rastogi, Aritomo Shinozaki, and Matthew Kaness.  |t Mad scientists or brilliant inventors? How to keep your staff running like a well-oiled invention machine /  |r Douglas Neff and Kimberly Houchens --  |g Pt. 4.  |t Strategic tools for improving NPD project performance.  |t Formulating a strategy for codevelopment /  |r Kevin Schwartz and Jennifer Abell.  |t Team launch system (TLS): how to consistently build high-performance product development teams /  |r Douglas A. Peters.  |t Using a rolling wave for fast and flexible development /  |r Gregory D. Githens.  |t Gaining competitive advantage by leveraging lessons learned /  |r Ken Bruss.  |t Metrics that matter to new product development /  |r Wayne Mackey.  |g Appendices.  |t The PDMA's body of knowledge /  |r Gerry Katz.  |t The PDMA glossary for new product development. 
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650 0 |a New products  |x Management.  |9 371300 
650 0 |a Product management.  |9 322791 
700 1 |a Griffin, Abbie,  |e editor.  |9 257986 
700 1 |a Somermeyer, Stephen,  |e editor.  |9 1071060 
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