Flower of capitalism : South Korean advertising at a crossroads / Olga Fedorenko.
An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs adverti...
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| Format: | Ebook |
| Language: | English |
| Published: |
Honolulu :
University of Hawai'i Press,
2022.
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| Series: | Hawaiʻi studies on Korea.
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| Subjects: | |
| Online Access: | Click here to view this book |
Table of Contents:
- Acknowledgments
- Note to Readers
- Introduction: The Politics and Aesthetics of South Korean Advertising
- Chapter 1. Historical Struggles over Advertising Freedom
- Chapter 2. The Dreams and Realities of Advertising Practitioners
- Chapter 3. The Quandaries of Advertising Censorship
- Chapter 4. Advertising Publics
- Chapter 5. Advertising Suppression and Consumer Citizenship
- Epilogue. Digital Times: Wither Advertising?
- Appendix 1. Chronology of Major Events in South Korean Advertising
- Appendndix 2. Acronyms
- Appendix 3. Details on Advertisements Mentioned
- Notes
- References
- Index
- About the Author.