Format for graphic designers / Gavin Ambrose & Paul Harris.

From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the ro...

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Bibliographic Details
Main Authors: Ambrose, Gavin (Author), Harris, Paul, 1971- (Author)
Format: Ebook
Language:English
Published: London ; New York : Bloomsbury Visual Arts, 2019.
Edition:Third edition.
Subjects:
Online Access:Click here to view this book
Description
Summary:From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
Item Description:Includes index.
First edition published in Great Britain in 2005 by AVA Publishing as Basics design 01: Format; Second edition published in Great Britain in 2012 by AVA Publishing as Basics design 01: Format, 2nd edition.
Physical Description:1 online resource (208 pages) : illustrations (chiefly colour)
ISBN:1474299067
9781474299060
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