Data-driven retailing : a non-technical practitioners' guide / Louis-Philippe Kerkhove.
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail manag...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Cham :
Springer,
[2022]
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Springer eBooks |
Table of Contents:
- Part I. Pricing
- Chapter 1. The Retailers Pricing Challenge
- Chapter 2. Understanding Demand and Elasticity
- Chapter 3. Improving the List Price
- Chapter 4. Optimizing Markdowns and Promotions
- Part II. Inventory Management
- Chapter 5. Product (Re-)distribution and Replenishment
- Chapter 6. Managing Product Returns
- Part III. Marketing
- Chapter 7. The Case for Algorithmic Marketing
- Chapter 8. Better Customer Segmentation
- Chapter 9. Anticipate What Customers Will Do
- Chapter 10. Anticipate When Customers Will Do Something
- Part IV. Conclusion
- Chapter 11. Where Retail Is Headed Next.