Reading graphic design in cultural context / Grace Lees-Maffei and Nicolas P. Maffei.

"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design gen...

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Bibliographic Details
Main Authors: Lees-Maffei, Grace (Author), Maffei, Nic (Author)
Format: Ebook
Language:English
Published: London : Bloomsbury Visual Arts, 2019.
Subjects:
Online Access:Click here to view this book
Bloomsbury Design Library 2020 Collection
Description
Summary:"Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging"--Publisher's description.
Physical Description:1 online resource (xi, 230 pages, 16 unnumbered pages of plates) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781350015586
135001558X
DOI:10.5040/9781474293808
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