Reading graphic design history : image, text, and context / David Raizman.

Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race, and gender, encouraging the reader to look at print advertising, illustration, posters, magazine art direction, and typography critically as well as aesthetically, using cont...

Full description

Saved in:
Bibliographic Details
Main Author: Raizman, David Seth (Author)
Other Authors: Heller, Steven (writer of foreword.)
Format: Ebook
Language:English
Published: London ; New York : Bloomsbury Visual Arts, 2021.
Subjects:
Online Access:Click here to view this book
Bloomsbury Design Library 2021 Collection
Description
Summary:Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race, and gender, encouraging the reader to look at print advertising, illustration, posters, magazine art direction, and typography critically as well as aesthetically, using contemporary literary and other visual evidence from the fine arts, architecture, fashion, and popular prints. David Raizman's innovative approach intentionally challenges the canon of graphic design history, or traditional understandings of graphic design that privilege key schools or movements. He re-examines "icons" of graphic design in light of their local contexts, avoiding generalization to explore underlying attitudes about women's roles in society, the relationship between politics and print, race, and ethnicity. He therefore encourages new ways of reading graphic design that take into account the specific and often local context for graphic design activity rather than generalizations that discourage the understanding of difference and the means by which graphic design communicates cultural values.
Physical Description:1 online resource (xxxiv, 251 pages, 16 unnumbered pages of plates) : illustrations
Bibliography:Includes bibliographical references (pages 235-244) and index.
ISBN:9781474299381
1474299385
DOI:10.5040/9781474299404
Requests
Request this item Request this AUT item so you can pick it up when you're at the library.
Interlibrary Loan With Interlibrary Loan you can request the item from another library. It's a free service.