Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats / Beatriz Feijoo, Erika Fernández Gómez, editors.
This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age. As the advertising sect...
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| Other Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Cham :
Springer,
2024.
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| Subjects: | |
| Online Access: | Springer eBooks |
Table of Contents:
- Chapter 1: Children's Advertising Literacy in the Current Digital Landscape
- Chapter 2: Navigating the Evolving Landscape of Advertising: Implications for Minors
- Chapter 3: Reflecting on Challenges: Children's Advertising Literacy in Navigating Persuasive Mobile Content
- Chapter 4: Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review
- Chapter 5: Kidfluencers and the Commodification of Childhood: A Comprehensive Review and Research Agenda in Contemporary Entertainment
- Chapter 6: Navigating the Influence of E-commerce: Challenges and Solutions in Influencer Marketing for Audience Advertising Literacy
- Chapter 7: Influencer Marketing's Impact on Minors' Eating Habits and Body Image: An overview of prior studies and future research directions
- Chapter 8: The ethical and moral dimension of advertising literacy
- Chapter 9: Parental Advertising Mediation in the Digital Media Context: Focusing on Cultural Nuances and Adaptation
- Chapter 10: Developing advertising literacy strategies aligned with legal and self-regulatory frameworks
- Chapter 11: Towards a Brighter Digital Future: Key Find-ings and Reflections on Advertising Literacy in the Digital Age for Young Audiences.