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  1. 1
    Book
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    The hero and the outlaw : building extraordinary brands through the power of archetypes /
  2. 2
    Book
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    Storytelling : branding in practice /
  3. 3
    by Moon, Youngme E.
    Published 2006
    Computer File
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    Brand positioning.
  4. 4
    by Batey, Mark
    Published 2008
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    Brand meaning /
  5. 5
    Published 2010
    DVD/Blu-Ray
    Online:
    Click here to access teachers notes online
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    Understanding brands /
  6. 6
    Book
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    Positioning the brand : an inside-out approach /
  7. 7
    by Dutta, Kirti
    Published 2012
    Book
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    Brand management : principles and practices /
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