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  1. 1
    by Żurawicki, Leon
    Published 2010
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    Neuromarketing : exploring the brain of the consumer /
  2. 2
    by Raab, Gerhard
    Published 2010
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    The psychology of marketing : cross-cultural perspectives /
  3. 3
    by Lindström, Martin
    Published 2012
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    Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
  4. 4
    by Pradeep, A. K., 1963-
    Published 2010
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    The buying brain : secrets of selling to the subconscious mind /
  5. 5
    by Barden, Phil
    Published 2013
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    Decoded : the science behind why we buy /
  6. 6
    by Krishna, Aradhna
    Published 2013
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    Customer sense : how the 5 senses influence buying behavior /
  7. 7
    Published 2008
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    Handbook of consumer psychology /
  8. 8
    by Tank, Armin
    Published 2014
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    Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
  9. 9
    by Kostelijk, Erik
    Published 2017
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    The influence of values on consumer behaviour : the value compass /
  10. 10
    Published 2010
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    Sensory marketing : research on the sensuality of products /
  11. 11
    Published 2008
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    Creating experiences in the experience economy /
  12. 12
    Published 2014
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    Henry Stewart Talks: Business & Management
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    Learning & memory /
  13. 13
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Consumer behavior : why we buy /
  14. 14
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Affective decision-making /
  15. 15
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Motivation and self-concept /
  16. 16
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Why we buy? : culture as a buying motivator /
  17. 17
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Neuromarketing and consumer neuroscience /
  18. 18
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Personality and psychographics /
  19. 19
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Please touch : how your sense of touch can influence marketing decisions /
  20. 20
    Published 2013
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Aesthetics and consumption /
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