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The impact of digital platforms on New Zealand firms' entry strategies : the case of Alibaba : a dissertation submitted to Auckland University of Technology in partial fulfilment o...
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Jin, Huijun
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The influence of social media platform usage on customer equity: this dissertation submitted to Auckland University of Technology (AUT) in partial fulfilment of the requirements fo...
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Manyang, Manyang Garang
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Boutique hotels in New Zealand : an analysis of web site features and content : this dissertation is submitted to Auckland University of Technology in partial fulfilment of the deg...
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Van der Meer, Jannie
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Beyond reason : uncovering the collective unconscious 'code' for instinctive breakfast consumption : a dissertation submitted to Auckland University of Technology in partial fulfil...
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Barnett, James
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Items from Articles & more search
Soda Taxes and Marketing Conduct.
by
Keller, Kristopher O.
, et al.
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.
by
Kindermann, Bastian
, et al.
Leveraging Opportunities and Managing Risks in Marketing Research.
by
Hamilton, Rebecca W.
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments.
by
Peñaloza, Lisa
, et al.
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?
by
Varma, Rajita
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