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  1. 1
    by O'Shaughnessy, John, 1927-
    Published 2003
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    The marketing power of emotion /
  2. 2
    by Earl, Peter E.
    Published 1995
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    Microeconomics for business and marketing : lectures, cases, and worked essays /
  3. 3
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    Streetwise : how taxi drivers establish their customers' trustworthiness /
  4. 4
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    Nudge : improving decisions about health, wealth, and happiness /
  5. 5
    Published 2008
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    Handbook of consumer psychology /
  6. 6
    by Ariely, Dan
    Published 2009
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    Predictably irrational : the hidden forces that shape our decisions /
  7. 7
    by Ariely, Dan
    Published 2010
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    Predictably irrational : the hidden forces that shape our decisions /
  8. 8
    by Benartzi, Shlomo, Lehrer, Jonah
    Published 2015
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    The smarter screen : surprising ways to influence and improve online behavior /
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