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Brand positioning.
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Moon, Youngme E.
Published 2006
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Soda Taxes and Marketing Conduct.
by
Keller, Kristopher O.
, et al.
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.
by
Kindermann, Bastian
, et al.
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts'?
by
Varma, Rajita
, et al.
Leveraging Opportunities and Managing Risks in Marketing Research.
by
Hamilton, Rebecca W.
The current and future state of the marketing management profession.
by
Elhajjar, Samer
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