Books & media

Marketing 298 Branding (Marketing) 89 Internet marketing 87 Marketing research 78 Management 77 Business education 70 Consumer behavior 52 Consumers 36 Strategic planning 31 International business enterprises 29 Internet advertising 25 Advertising 23 Bayesian statistical decision theory 22 Hotels 21 Brand name products 20 Social media 20 Customer relations 19 Pricing 19 Market segmentation 18 Communication in marketing 17 Export marketing 17 Pharmaceutical industry 17 Psychological aspects 17 Research 17 Retail trade 17 Social aspects 16 Economic aspects 15 Technological innovations 15 Drugs 14 Electronic commerce 14