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The marketing power of emotion /
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O'Shaughnessy, John, 1927-
Published 2003
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Century of the self /
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Advertising and the mind of the consumer : what works, what doesn't, and why.
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Sutherland, Max
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Brainfluence : 100 ways to persuade and convince customers with neuromarketing /
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Dooley, Roger, 1952-
Published 2012
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Affective decision-making /
Published 2013
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Henry Stewart Talks: Business & Management
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The psychology of advertising /
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Fennis, Bob Michaël, 1968-
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Stroebe, Wolfgang
Published 2010
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