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In praise of commercial culture /
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Cowen, Tyler
Published 1998
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Cultural goods and the limits of the market /
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Keat, Russell
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Arts marketing.
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Emerald: 01/01/2011 to 31/12/2014
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Journal of creative industries and cultural studies.
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DOAJ: Directory of Open Access Journals: 01/01/2017 to Present
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Soda Taxes and Marketing Conduct.
by
Keller, Kristopher O.
, et al.
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options.
by
Kindermann, Bastian
, et al.
Leveraging Opportunities and Managing Risks in Marketing Research.
by
Hamilton, Rebecca W.
The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments.
by
Peñaloza, Lisa
, et al.
Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model.
by
JENSEN, JONATHAN A.
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