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The role of consumer knowledge in consumer evaluations of brand extension : a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of...
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Ma, Yun
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An empirical investigation of category-level effects of consumer factors on private label purchase : a thesis submitted to Auckland University of Technology in partial fulfilment o...
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Chen, Shaoshan
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Line extension diluting parent brand and flagship product- an experiment : [a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements...
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Sandhaug, Lars Erik
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