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  1. 1
    by Carter, David E.
    Published 1999
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    Branding : the power of market identity /
  2. 2
    by Schmitt, Bernd, Simonson, Alex
    Published 1997
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    Marketing aesthetics : the strategic management of brands, identity, and image /
  3. 3
    by Dowling, Grahame R.
    Published 2001
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    Creating corporate reputations : identity, image, and performance /
  4. 4
    Published 2005
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    Corporate branding : purpose/people/process : towards the second wave of corporate branding /
  5. 5
    by Alsop, Ronald
    Published 2004
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    The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset /
  6. 6
    by Hannington, Terry
    Published 2004
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    How to measure and manage your corporate reputation /
  7. 7
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    The soul of the corporation : how to manage the identity of your company /
  8. 8
    by Grainge, Paul, 1972-
    Published 2008
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    Brand Hollywood : selling entertainment in a global media age /
  9. 9
    Published 2011
    Ebook
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    Corporate reputation : managing opportunities and threats /
  10. 10
    Ebook
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    Connective branding : building brand equity in a demanding world /
  11. 11
    Ebook
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    Designing B2B brands : lessons from Deloitte and 182,000 brand managers /
  12. 12
    by Gains, Neil
    Published 2013
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    Brand esSense : using sense, symbol and story to design brand identity /
  13. 13
    by Gabay, J. Jonathan
    Published 2015
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    Brand psychology : consumer perceptions, corporate reputations /
  14. 14
    Published 2017
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Johnson & Johnson and Union Carbide : how to leverage a strong brand to retain trust /
  15. 15
    Ebook
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    Beauty and the beast : Proctor & Gamble's SK-II incidents /
  16. 16
    Published 2020
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    The right time to change a logo - an extreme case of a parcel delivery company /
  17. 17
    Published 2019
    Streaming video
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    Henry Stewart Talks: Business & Management
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    What's in a name? : brands and choosing a name identity /
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