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  1. 1
    Published 2010
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    Branded : branding in sport business /
  2. 2
    by Brennan, Bernie, Schafer, Lori
    Published 2010
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    Branded! : how retailers engage consumers with social media and mobility /
  3. 3
    by Mainwaring, Simon
    Published 2011
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    We first : how brands and consumers use social media to build a better world /
  4. 4
    by Davis, John, 1960 February 17-
    Published 2012
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    The Olympic Games effect : how sports marketing builds strong brands /
  5. 5
    by Davis, John, 1960 February 17-
    Published 2012
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    The Olympic Games effect : how sports marketing builds strong brands /
  6. 6
    by McClain, Amanda Scheiner
    Published 2013
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    Keeping up the Kardashian brand : celebrity, materialism, and sexuality /
  7. 7
    by King, Barry, 1944-
    Published 2014
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    Taking fame to market : on the pre-history and post-history of Hollywood stardom /
  8. 8
    by Berz, Jennifer
    Published 2016
    Ebook
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    Springer eBooks
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    Managing TV brands with social media : an empirical analysis of television series brands /
  9. 9
    Published 2017
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    Contemporary consumer culture theory /
  10. 10
    Published 2018
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Marriott Hotels and the globalization of a brand /
  11. 11
    by Grzesiak, Mateusz
    Published 2018
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    Personal brand creation in the digital age : theory, research and practice /
  12. 12
    Ethesis
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    Celebrity endorsers vs. social influencers: [a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2019] /
  13. 13
    Published 2020
    Streaming video
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    Henry Stewart Talks: Business & Management
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    Influencer marketing : introduction from an influencer /
  14. 14
    by King, Barry, 1944-
    Published 2015
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    Taking fame to market : on the pre-history and post-history of Hollywood stardom /
  15. 15
    Published 2021
    Ebook
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    IGI Global Research Anthologies 2021
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    Research anthology on strategies for using social media as a service and tool in business /
  16. 16
    Ethesis
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    Identifying unique brand associations of a major Women's sporting event : [a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Sport, Exercise and Health (MSpExHe), 2023] /
  17. 17
    by Lawrence, Kelsey
    Published 2022
    Ebook
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    SAGE
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    Bed Bath & Beyond : down the drain? /
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