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Building global brands /
Published 2014
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Henry Stewart Talks: Business & Management
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Nation branding /
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International branding /
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Brands across the Mekong : a dual case history /
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International product policy /
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Place branding and product-place image effects /
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International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization /
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Sinning, Carolina
Published 2022
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