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  1. 1
    Book
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    The hero and the outlaw : building extraordinary brands through the power of archetypes /
  2. 2
    Book
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    Storytelling : branding in practice /
  3. 3
    by Moon, Youngme E.
    Published 2006
    Computer File
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    Brand positioning.
  4. 4
    by Batey, Mark
    Published 2008
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    Brand meaning /
  5. 5
    by Lindemann, Jan
    Published 2010
    Ebook
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    The economy of brands /
  6. 6
    Ebook
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    Brand rewired? : connecting intellectual property, branding, and creativity strategy /
  7. 7
    Ebook
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    Branding for dummies /
  8. 8
    Published 2010
    DVD/Blu-Ray
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    Understanding brands /
  9. 9
    Book
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    Positioning the brand : an inside-out approach /
  10. 10
    Ebook
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    Brand together : how co-creation generates innovation and re-energizes brands /
  11. 11
    by Dutta, Kirti
    Published 2012
    Book
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    Brand management : principles and practices /
  12. 12
    Published 2012
    Ebook
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    IGI Global e-Book Collection
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    Branding and sustainable competitive advantage : building virtual presence /
  13. 13
    Ebook
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    Positioning the brand : an inside-out approach /
  14. 14
    by Mazzalovo, Gerald
    Published 2012
    Ebook
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    Brand aesthetics /
  15. 15
    by Sicard, Marie-Claude
    Published 2013
    Ebook
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    Brand revolution : rethinking brand identity /
  16. 16
    by Saviolo, Stefania, Marazza, Antonio
    Published 2013
    Ebook
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    Lifestyle brands : a guide to aspirational marketing /
  17. 17
    Published 2014
    Ebook
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    IGI Global e-Book Collection
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    Brand management in emerging markets : theories and practice /
  18. 18
    Published 2015
    Ebook
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    IGI Global e-Book Collection
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    Cases on branding strategies and product development : successes and pitfalls /
  19. 19
    Ejournal
    Online:
    Business Source Complete: 01/10/2001 to 01/02/2009
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    Brand strategy.
  20. 20
    Ejournal
    Online:
    Business Source Complete: 01/12/2007 to 01/06/2009
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    ICFAI journal of brand management.
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